Trace Lab
Metro Branding 2007
The Creation & Production of City Images
Is filmmaking having an impact on our image of a city? What is behind a city’s images? How does it earn its reputation?
The branding of nations and cities has become a by-product business in the film industry and gained an extensive amount of influence. On hand at the “Metro Branding” event on February 11, 2007, held to coincide with the Berlinale, to discuss the consequences of this development were film directors Wim Wenders (Germany), Tata Amaral (Brazil), Ning Ying (China) as well as the Director of London’s Design Museum and urban age expert Deyan Sudjic. The debate was moderated by film expert Vinzenz Hediger..
The discussion was organized within the framework of the Berlinale Talent Campus, with the support of the Alfred Herrhausen Society. The Talent Campus offers young German and international filmmakers the opportunity to speak with professionals and network contacts.
The discussion was organized within the framework of the Berlinale Talent Campus, with the support of the Alfred Herrhausen Society. The Talent Campus offers young German and international filmmakers the opportunity to speak with professionals and network contacts.
At the Hebbel Theater during the discussion: Wim Wenders, Tata Amaral, Vinzenz Hediger, Ning Ying and Deyan Sudjic (from right to left).
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